IHG Launches New Digital Booking Experience

Image: A room inside the Kimpton Hotel Theta in New York City.  (Photo Credit: IHG Hotels & Resorts)
Image: A room inside the Kimpton Hotel Theta in New York City. (Photo Credit: IHG Hotels & Resorts)
Lacey Pfalz
by Lacey Pfalz
Last updated: 10:55 AM ET, Tue September 12, 2023

IHG Hotels & Resorts is launching a new digital booking experience for guests that will give them greater personalization for their future stays. 

The new booking experience allows guests to select individual room attributes, so a guest who wants to stay on a higher floor or have a nice view can choose those traits when they book. Guests can also personalize their stays with in-room welcome amenities, pre-paid parking and use their IHG One Rewards elite-qualifying bonus points. 

Currently, over 5,000 IHG Hotels & Resorts can be booked with room attributes through the new booking channel. Over 100 will eventually have stay enhancements available to book by the end of the year. 

The new booking channel is part of IHG’s partnership with Amadeus, one of the world’s leading travel technology providers. 

"The innovative technology that powers this level of customization for IHG's guests has allowed us to fully reimagine the booking experience, adding greater choice through the convenience of the platform," said George Turner, Chief Commercial & Technology Officer at IHG Hotels & Resorts. "By leveraging the company's next-gen cloud solutions, we are setting a new standard in the industry, ensuring guests have the power to curate their perfect stay with ease."


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