The SBI card targets fitness and health enthusiasts; launches the “SBI Card PULSE”

, India’s largest credit card issuer, today announced the launch of a unique credit card focused on fitness and wellness – “SBI Card PULSE”.

Aimed at customers nationwide, the card has been carefully designed with unique features and benefits to complement cardholders’ proactive approach to health and wellness. Additionally, SBI Card PULSE is the only credit card in the industry to provide customers with a Noise ColorFit Pulse smartwatch worth Rs. 4,999 as a welcome gift upon payment of membership fees.

The launch of the “SBI Card PULSE” credit card is in line with the growing need of Indian consumers to stay fit and healthy. With changing lifestyles, advancements in technology, global exposure and increasing disposable income, awareness of achieving good health and well-being is rising high in the psyche of consumers. This is also reflected in their daily life, whether it is food, fashion, recreation or other aspects of lifestyle. Interestingly, this growing motivation to stay fit relates to age, geographies, and income segments.

In the midst of this, SBI Card PULSE aims to provide customers with a unique value proposition that not only addresses their health and wellness spending needs, but also offers personalized benefits to support their aspirations for health. fitness.

Commenting on the launch, Rama Mohan Rao Amara, Managing Director and CEO of SBI Card, said, “There has been an increased awareness around the need to maintain a healthy lifestyle and COVID-19 has, without a doubt. , gave a boost to this notion. At SBI Card, we have observed that health and wellness has become one of the top spending categories for clients. In fact, among the supporting factors such as increasing urbanization, huge youth population in India and increasing purchasing power, the expenditure share of this category is likely to see further growth. We believe this is the best time to introduce a well thought out product in the form of “SBI Card PULSE”. The Single Credit Card is designed to meet the growing needs of our clients around fitness and wellness, as they aspire to a healthier lifestyle. “

As a welcome benefit, SBI PULSE card customers get the Noise ColorFit pulse smartwatch. This smart watch offers great built-in features including 1.4 inch color screen, blood oxygen (SPO2) monitoring, sleep monitoring, etc., which will further help customers towards a healthier life. form.

Through its free one-year Fitpass Pro membership, SBI PULSE card customers have access to an organized network of over 4000 gyms and fitness studios across India and can also enjoy online fitness sessions. unlimited including yoga, dance, cardio, Pilates and more.

The card also offers a free one-year membership to Netmeds First which offers exclusive benefits to cardholders including unlimited online medical consultation for one year, annual basic health check, additional 5% discount on pathology lab tests and unlimited free priority shipping. FITPASS and Netmeds memberships are activated upon completion of the first retail transaction on the card and payment of the annual fee each year.

Targeting the high net worth segment, the contactless card comes with an annual fee of just Rs. 1,499 and was launched on the Visa Signature platform. Renewal fee waiver applies upon reaching the annual spending milestone of Rs. 2 lakh in the year of card membership. Customers can receive 5X reward points at drugstores and drugstores, restaurants and movies. In addition, cardholders also receive a Netmeds e-voucher worth Rs. 1,500 for reaching the annual spending milestone of Rs. 4 lakh in the year of card membership.

In addition to health and wellness benefits, the card also offers other benefits including 8 free visits to national shows in one year, free Priority Pass membership worth $ 99, travel insurance group insurance, free insurance against fraud and air accidents.

Strengths of the SBI PULSE card

Welcome benefit: Noise ColorFit PULSE Smartwatch worth Rs 4,999 on fee payment

Membership and activation benefits:

One-year free membership to Fitpass Pro, which includes:

FITPASS membership – access to an organized network of over 4,000 gyms and fitness centers; allowing up to 12 sessions per month (limited to no more than 3 sessions per week and 1 session per day).

Fitcoach and Fitfeast Memberships – Access to personalized fitness coaching routines led by artificial intelligence and expert nutritionists available on the FITPASS mobile app.

One-year free membership to Netmeds First, which includes:

Unlimited online medical consultation for one year

Annual basic health check-up

2.5% additional NMS money (up to Rs. 100) on each prepaid offer

5% additional reduction on pathology laboratory tests

Free and unlimited priority shipping

Reward Points:

5X reward points on spending at drugstores and drugstores, restaurants and movies;

10 reward points on every Rs. 100 spent.

2 reward points for every Rs. 100 spent in most categories.

Stage benefits:

Annual fee waiver of Rs. 1,499 after reaching the annual spending milestone of Rs. 2 lakh within a year of card membership.

Netmeds e-voucher worth Rs. 1,500 for reaching the annual spending milestone of Rs. 4 lakh during a year of card membership.

Travel benefits:

8 free visits to national exhibitions in one year (up to 2 per quarter)

Free Priority Pass membership worth $ 99

Free insurance benefits:

Free cover in case of plane crash of 50 lakh INR

Full Travel Insurance Coverage: Loss of Checked Baggage, Loss of Travel Documents, Checked Baggage Delay, Flight Delay.

Free fraud liability cover of 1 lakh INR.

Fuel surcharge exemption: 1% fuel surcharge exemption applicable on transactions for an amount ranging from Rs. 500 to Rs. 4,000; Maximum waiver of surcharge of Rs. 250 per calendar month per credit card account.

SBI Cards and Payment Services Limited is a non-bank financial company that offers an extensive portfolio of credit cards to individual cardholders and corporate clients that includes lifestyle, rewards, travel and fuel and partnership cards. banking as well as corporate cards covering all major cardholder segments in terms of income profile and lifestyle. Currently, the brand has a large base of over 12.58 million cards in force. It has a diverse customer acquisition network that helps engage potential customers across multiple channels. SBI Card is a technology-driven company.

PS The company’s brand name is “SBI Card” and it is registered in the name of “SBI Cards and Payment Services Limited”. The company is listed on the stock exchange under the entity name “SBICARD”.

This story is provided by NewsView. will in no way be responsible for the content of this article. (ANI / NewsView)

(With entries from ANI)

Disclaimer: This article was posted automatically from an agency feed without any text changes and has not been reviewed by an editor

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