Kiss the Kissmobile goodbye: Hershey retires iconic chocolate-themed vehicle

If you’ve seen a trio of Hershey’s Kisses on wheels, you’ve been lucky enough to spot the Hershey Kissmobile.

The 26-foot-long custom cruisers, designed to hold three 12-foot-tall Hershey’s Kisses candy, have crossed the roads of Pennsylvania and beyond since their inception in 1997. During this time, they have crossed the country, making promoting Hershey’s products and community goodwill in the same vein as the famous Oscar Meyer Wienermobile.

But the Hershey Company has confirmed that its small fleet of Kissmobiles will no longer be on the road in 2020.

The decision, said Jeff Beckman, spokesperson for Hershey Company, was made because of the aging conditions of the vehicles.

“Yes, we have decided to retire the Kissmobile at the end of this year,” Beckman said via email. “We made this decision for the safety of our employees and the public. It has become increasingly difficult to maintain Kissmobiles safely due to their aging condition and the increasing difficulty in finding suitable spare parts for these custom vehicles.

Fortunately, that won’t mean the public will lose their chance to ever see the Kissmobile again. One of the vehicles will take permanent residence at the AACA museum, just down the road from the main Hershey’s offices.

“For fans of the Kissmobile, they can continue to see it at the Antique Auto Museum where it will be on display as part of their permanent collection,” said Beckman.

For more information, visit the AACA museum website.

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