Shanghai (Gasgou) – Dongfeng Peugeot Citroën Automobile Company Ltd. (DPCA), a passenger vehicle (PV) manufacturing joint venture between Dongfeng Motor Corporation and the PSA Group, said its car sales stood at 50,277 units as of August 23, up 75 percent from a year earlier and surpassing last year’s annual volume.
Versailles C5X; photo credit: Dongfeng Citroën
At the end of July 2021, DPCA recorded annual growth in monthly sales for the eighth consecutive month, the company said.
In October 2020, DPCA launched the “YUAN +” strategic plan, under which the joint venture would roll out 14 new models to meet Chinese consumer demands over the next five years.
As part of the “YUAN +” plan, DPCA aims to develop marketing strategies more accurately, provide consumers with more reliable after-sales services and improve the operational efficiency of the company.
The plan is seen by industry insiders as a self-rescue measure for DPCA, as the joint venture saw annual sales drop to 113,600 units in 2019, from 704,800 units in 2015.
In 2021, DPCA brought several new models to the market, including the Citroën C5 AIRCROSS 2021, the new Citroën C3-XR and the all-new Peugeot 4008 and 5008, with greater emphasis placed on the demands of Chinese users.
The Versailles C5 X, a new global flagship model from Citroën, opened for presale in China in early August and will hit the market next month.