Last updated: 3:00 PM ET, Fri August 4, 2023
WHY IT RATES: Members will transition from resort's Identity program and enjoy full access to earn and redeem with MGM Rewards across all MGM Resorts' U.S. properties. —Janeen Christoff, TravelPulse Managing Editor
MGM Resorts announced today The Cosmopolitan of Las Vegas will transition from its Identity loyalty program to the company's award-winning MGM Rewards loyalty program beginning February 1, 2024, unlocking the ability for members to earn and redeem points across the company's 20 premier U.S. destinations.
"Welcoming The Cosmopolitan into MGM Rewards is an important and exciting milestone in the evolution of our loyalty program experience," said Steve Zanella, Chief Commercial Officer for MGM Resorts. "The Cosmopolitan will add an entirely new set of ways for gaming and non-gaming customers to enjoy all of the unforgettable, exceptional moments MGM Resorts and Las Vegas have to offer."
MGM Rewards is committed to ensuring a seamless transition. Identity members will receive communications prior to the integration with detailed information about the transition to MGM Rewards. Until the transition, Identity members may continue to play and earn with Identity and their earnings will be recognized when determining their MGM Rewards Tier Status in 2024. Identity members will retain their offers and benefits through January 31, 2024 and all Identity Points will carry over to their membership with MGM Rewards consistent with the program rules. Guests who are currently members of both programs can continue to utilize their Identity benefits and earn and use Identity Points at The Cosmopolitan through January 31, 2024 knowing that upon integration all Points will transfer to their MGM Rewards accounts. Combined Tier Credits will be used to determine Tier Status with MGM Rewards.
Additionally, beginning in February with the program's integration, all MGM Rewards members will have the ability to earn and use MGM Rewards Points, Slot Dollars and Tier Credits across their experiences at The Cosmopolitan, including the resort's incredible array of accommodations, dining, entertainment, slots and table games.
This announcement of The Cosmopolitan's integration into MGM Rewards comes quickly on the heels of MGM Resorts' announcement of an exclusive long-term strategic licensing agreement with Marriott International and the creation of MGM Collection with Marriott Bonvoy. The MGM Collection will launch in October 2023, and ultimately encompass 17 of MGM's unrivaled resorts, representing more than 40,000 rooms in Las Vegas and other cities across the U.S. In addition to being part of the MGM Collection, The Cosmopolitan will continue its relationship with Marriott Bonvoy's Autograph Collection Hotels brand.
SOURCE: The Cosmopolitan of Las Vegas press release.
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