Maura Lee-Byrne
by Maura Lee-Byrne
Last updated: 3:03 PM ET, Thu October 1, 2020

On Tuesday, Playa Hotels & Resorts once again kicked off an inspiring VIP event for 50 of its top sellers. This week's chosen location is the beautiful Hyatt Ziva in Los Cabos. This amazing resort only reopened for business last week and is already bustling like the pre-COVID days.

This is the third VIP travel agent event that Andrea Wright, VP of Industry Sales, and the Playa team have hosted in the past two months.

These VIP agent events have provided top selling agents with the opportunity to experience the company's "Stay Safe" protocols, which provide safety without detracting from any of the resort's fun activities.

According to the participating agents, the best part of the Playa VIP events is the increased bookings they have received.

While at the event, the VIP agents have been sharing their safe Playa travel experiences on social media. Their clients reading the posts have expressed that the posts have calmed their concerns by making them feel more confident and comfortable about traveling.

Playa Cabos FAM
PHOTO: Playa Cabos FAM. (Playa)

Vacation bookings for these VIP agents have been on the rise thanks to their motivating posts on Facebook, Instagram and Snapchat.

Another industry-leading move from Playa Hotels & Resorts is the introduction of its creative new Work & Learn from Paradise program, which requires a 14-night minimum stay and provides parents with a well-needed break.

Here are a few of the perks included in the package:

-Upgrade to a suite or interconnecting rooms (depending on resort and availability) to provide ample space for a lengthy stay

-Dedicated, shared office space with high-speed Wi-Fi

-Onsite IT support

-Complimentary laundry services

-Personal fitness trainer (three sessions per week)

-Select 50-minute facial and body spa treatments (two sessions per week)

-Private cabana access on Saturdays and Sundays

-Personalized activities and educational experiences for children

-Safe, quiet shared space for students learning remotely

The world may have changed but the joy of travel doesn't have to. With this in mind the Playa sales team carefully designed some amazing events at multiple resorts. This week's event at the Los Cabos Hyatt Ziva has the agents once again singing Playa's praises on how these events have instilled confidence in them, knowing that when they book their clients at a Playa resort, they know they will be both safe and happy.

Wright shared that, "Playa is now halfway through our VIP Events with only Puerto Vallarta and Jamaica left. We began these events at the end of July and our focus was on getting travel advisors traveling again to our beautiful resorts. We knew if they experienced how safe it was to travel, and see how our hotels followed all of the safety protocols and did so while still providing a wonderful experience, they would feel confident sharing this with their clients. They did just that, and from the many social posts on FB, Instagram, LinkedIn, their phones began ringing. They started doing what they love best, selling travel!

"It's a win-win for us both," Wright continued. "We are so grateful for the support from the travel agency community. We have been delighted seeing the sales start coming in, and while its slow and steady, slow and steady wins the race. I'm proud of my team and their efforts. We are all out there doing or best to keep our travel agents updated and current with all of our fantastic new offers programs and promotions. If someone had to get on the ice first, Im glad it was Playa!! We will get through this as a team. Stay positive and pack those bags."

Andrea's team has worked extremely hard organizing these inspiring events that have demonstrated to the agent's just how fun Playa Resorts can be with a bonus of extra safety precautions built-in.

Allison Farrell, BDM Eastern Region, said "The benefits to bringing all these top performers to our VIP events is the return on investment. Not only for Playa Resorts but for our travel partners attending, and even those travel advisors from home-sharing all of the social media posts."

One of our top NYC accounts has been posting incredible pictures of the event at Hyatt Ziva Los Cabos and their co-worker at home booked two rooms for 2020," Farrell said. "Our main purpose is to not only show it's safe to travel with the Playa stay safe protocols, but it's also going to be an amazing vacation experience for their clients"

Playa Los Cabos FAM
Guacamole class at Playa Los Cabos FAM (Maura Lee-Byrne)

Thursday's VIP event activities included a mouthwatering guacamole cooking class by Matias Klein the property's General Manager and a relaxing pottery class, and of course both activities had safety and fun built-in!


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Laurence Pinckney

Laurence Pinckney

CEO of Zenbiz Travel, LLC

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Helping leisure selling travel agents successfully manage their at-home business.

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Agent Specialization: Group Travel

Laurence Pinckney

Laurence Pinckney

CEO of Zenbiz Travel, LLC

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