Learn the Advantages of Selling RIU as a RIU Specialist

Learn About All Things RIU

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RIU Hotels & Resorts is a family-operated hotel chain with resorts located in some of the world's most sought-after destinations. The company has been operating for more than 70 years, dating back to 1953. 

Learn About the Course

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What does it take to become a certified RIU Specialist? Travel advisors pass a seven-chapter course that includes information on the RIU brand, including its appeal to clients, its resort locations, its resort offerings and more. Travel advisors learn about the company and the brand history as well. 

Learn About the Educational Resources

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Travel advisors will receive access to the RIU website, videos, photography and resources that can help sell the resort and give clients perspective on what RIU has to offer. 

Learn Which RIU Is Right For You

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The course explains the various benefits and attributes that distinguish each RIU brand, including the two leisure-focused resort categories--Classic and Palace--as well as RIU Plaza for business travelers. 

Learn About RIU's Tropical Destinations

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The course takes a deep dive on RIU's resorts in Mexico, Costa Rica, Panama, Dominican Republic and Jamaica. 

Learn About RIU Pro

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RIU Pro is RIU's portal specifically for travel advisors. It houses everything advisors need to successfully sell the product, including the RIU Partner Club, the RIU Brand Center, RIU News and more. 

Learn How Easy It Is to Become a RIU Specialist

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With a class available completely online and a flexible learning pathway, travel advisors can take and pass this specialist program at their leisure. Ready to become a RIU Specialist? Enroll today!

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There's more to the RIU Specialist program than just a certificate. Learn about tall the benefits certified RIU experts receive. 


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Laurence Pinckney

Laurence Pinckney

CEO of Zenbiz Travel, LLC

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Agent At Home

Helping leisure selling travel agents successfully manage their at-home business.

Subscribe For Free

Agent Specialization: Group Travel

Laurence Pinckney

Laurence Pinckney

CEO of Zenbiz Travel, LLC

About Me